Apple Does Not Attend CES 2019, But Mocks Companies With This Ad

CES 2019, short for Consumer Electronics Show, is a worldwide open conference where all the consumer technology businesses gather. Innovati...

CES 2019, short for Consumer Electronics Show, is a worldwide open conference where all the consumer technology businesses gather. Innovations and Breakthroughs for over 50 years have been displayed and introduced from here. A world-stage to introduce new generation innovations and developments. Apple company which usually does not attend this meet has put up an ad on a building mocking Amazon and Google.

The ad which spreads across a 13 floor long and wide side of an even taller building says, "What Happens On Your iPhone, Stays On Your iPhone". This is a witty modification of the saying, "What happens in Vegar Stays in Vegas". Ironically the CES 2019, from Jan 8th to 11th, has its venue at Las Vegas Convention Centre.

The advertisement aimed at mocking the two giant's privacy policy amidst privacy row they are facing. The poster ad on the walls of a hotel which overlooks the Las Vegas Convention Center also had Apple's Privacy Website URL Beneath the modified saying.

Apple's focus here shows that it did not talk only about the phones which they produce but a much broader message about the competition it has with other companies regarding various aspects. Their message here was in crystal form, 'No selling of user data, nor using it now, to potentially sell it later'.

While the companies Amazon and Google have planned a bunch to showcase at the conference, ranging from TVs to appliance makers, also unveiling the new gadgets Alexa and Google Assistant. Google in its innovations and widespread has claimed that it has had a three-fold increase in its presence.

Apple's Homepod is not as popular as Amazon's Eco or Google's Home. Comparing the market and percentage shares of the companies, which seem to hold a bigger share ranging from 29.8% to 31.9%, Apple does not even be considered a big competition.



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All India Daily: Apple Does Not Attend CES 2019, But Mocks Companies With This Ad
Apple Does Not Attend CES 2019, But Mocks Companies With This Ad
All India Daily
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