This Will Be The Year Of Perhaps Haemorrhaging Stopping: Sunil Mittal

Entrepreneur, philanthropist and the founder and chairman of Bharti Enterprises -Mr Sunil Bharti Mittal has broken his silence and spoke ab...

Entrepreneur, philanthropist and the founder and chairman of Bharti Enterprises -Mr Sunil Bharti Mittal has broken his silence and spoke about the hardships or the realistic future of business in the coming days. With the entry of Jio, all the plans were rescheduled or even ruined in the market back when Mukesh Ambani decided to take it by storm. Various factors including a particular taste of the consumers and new startups always disrupt the market very heavily, this time Sunil Mittal spoke to Bloomberg Quint to speak on the same.

"I would say given the lay of the land, 2019 should be a year of stopping the dreadful decline. Will it be a year of recovery? Possibly not his is a year where you have to invest more, get out more into the market for 4G, compete in the new marketplace, hold on to the market share, hold on to your better customer,” stated Mr Mittal. He commented on Mukesh Ambani ruling the telecom sector, “Eventually, one player is playing a low-tariff, high subsidy game. It has to be his call.”

"There’s got to be a minimum ARPU (Average Revenue Per Customer) coming in. Even for Reliance Jio, their minimum pack is Rs 50, there's nothing below that. So you’ll have to keep taking the lower table up,” the man quoted. “They were comfortably giving Rs 500-800 earlier. You'll have to do the right segmentation, give them Netflix, give them Amazon [Prime], give them Zee and other content like Wynk music and get the ARPUs up. And you will see within 2019 the trend of ARPUs going up."

“We don't want to make investments in areas we don't understand,” he continued. “We are partnering with Amazon, Netflix, Hulu, Zee and Eros. So we are becoming the partner of choice as a telecom carrier from where all the content providers will play out. That's our strategy."


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All India Daily: This Will Be The Year Of Perhaps Haemorrhaging Stopping: Sunil Mittal
This Will Be The Year Of Perhaps Haemorrhaging Stopping: Sunil Mittal
All India Daily
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